One size does not fit all

Five trends for the business events industry

Gwen Kaufmann, m+a - Wednesday, February 20, 2019    


The business events industry is expected to change drastically over the next five years, being driven by five trends. These were identified through research conducted by the research firm Fahrenheit 212, supported by the PCMA Foundation and Marriott International. The five macro-trends are 1) Emotional Intelligence, addressing how to design events with the end user in mind; 2) Orchestrated Serendipity, meaning the engineering of unexpected, but meaningful moments; 3) Multi-Modal Design, i.e. creating adaptive spaces such as one that is a biodegradable and 3D-printed; 4) Bigger than Oneself by thinking about social impact, sustainability and meaningfulness; and 5) Clear Sense of Place through leveraging the surroundings where business events are held. "We want to help our audience stay ahead of the curve and embrace the disruptors who will shape the business events industry", said Sherrif Karamat, PCMA president and CEO.

pcma.org/TrendsFutureBusinessEvents

Photo: Pixabay


Related Articles

Economic impact of exhibitions

The exhibition industry is an important global economic driver, creating a total output of €275 ($325) billion in business sales annually.

Read more
On-site agents

The IELA Standards Survey is introducing a new category to specifically benchmark the services of on-site agents.

Read more
Final report in attendee ROI series released

The Center for Exhibition Industry Research (CEIR) has released the seventh and final report in the Attendee ROI Playbook series.

Read more

Most read articles

Green buildings

The Atlantic City Convention Center, managed by Sectra, has been awarded LEED GOLD certification.

Read more
Event footprint calculation the fun way

MeetGreen has released a free tool for event participants to understand their environmental impact in an easy and fun way.

Read more
Economic impact of exhibitions

The exhibition industry is an important global economic driver, creating a total output of €275 ($325) billion in business sales annually.

Read more

Categories and Tags

Practice | Business Events | Trends | Research | Fahrenheit 212 | PCMA Foundation | Marriott International