Press Release: German exhibitions post further positive results

AUMA - Wednesday, September 4, 2019    

German-exhibitions-post-further-positive-results
© Messe Berlin/Hans Scherhaufer

Exhibitor and visitor numbers rise in the first half of 2019 despite a weaker economy and greater foreign trade risks

A cooling German economy and the rising threat of international trade conflicts had little effect on exhibitions in Germany in the first half of 2019. The number of exhibitors at the country’s 107 international and national fairs rose by an average of a good 1% over their respective preceding events to 115,000. The total number of 5.7 million visitors showed a slight increase of 0.3%. And exhibitor stand space increased by 1.5% to 4.2 million square metres.

These figures are the result of preliminary calculations by AUMA, the Association of the German Trade Fair Industry. The results also show that the growing range of digital trade and information platforms has thus far hardly affected the exhibition business.

Of further note is the 3% rise in the number of both exhibitors and visitors from abroad. This reflects the high international reputation of German exhibitions. “In the first half of the year alone, more than 70,000 exhibiting companies and their staff travelled to Germany, and made 1.9 million international guests visits at exhibitions here,” noted AUMA CEO Dr. Peter Neven. “This also shows that Germany is seen as a welcoming and cosmopolitan country – a crucial advantage for German exhibitions and the German economy in general.”

For 2019 overall, AUMA anticipates approximately 1% more exhibitors, a constant level of stand space and a slight decline in visitor numbers.

The reasons for these somewhat weaker results have less to do with the economy in general than with uncertain developments in the automotive exhibition sector. By way of comparison, 2% more exhibitors and stand space and constant visitor numbers were reported in 2018.

 

SHARE THIS ARTICLE

Related Articles

Experience. Success.

  Auma has developed a new standard campaign that goes by the name of “Experience. Success.” to communicate the merits of German trade fair.

Read more
Seven of top 15 companies are from Germany

The annual revenue ranking of exhibition companies worldwide published by AUMA sees Reed Exhibitions as global number one for 2018.

Read more
Bright future for B2B exhibitions

The majority of heads of marketing who currently use exhibitions as a marketing channel will maintain their current level of spending on B2B exhibitions in 2019

Read more

Most read articles

Messukeskus Helsinki installs solar power plant

Messukeskus Helsinki and Helen Ltd will open one of the largest solar power plants in Helsinki on the hall roofs of the Messukeskus Helsinki, Expo and Convention Centre.

Read more
Shorter walking distances, longer opening days

603 exhibitors and around 15,000 trade visitors: That was a result of Messe Frankfurt's three-day consumer goods fair Tendence.

Read more
Winter Market and Snow Show unite

Outdoor Retailer, in concert with the Outdoor Industry Association, as well as key brands and advising retailers, has announced that it will not produce Winter Market.

Read more

Categories and Tags

Practice | Auma | German economy | Statistics | Research | Exhibition Industry