Advice


More than just space: Venues as facilitator

More than just space: Venues as facilitator

Providing a positive experience for visitors and exhibitors has never been more important.


Corporate Fashion. Clothes make the man (or woman) – for everyone to see

Corporate Fashion. Clothes make the man (or woman) – for everyone to see

Packed hallways and throngs of visitors at your stand – that certainly is exhibitors’ favorite expo scenario. However, large crowds do have one large disadvantage: things might become confusing, it’s easy to lose track of on-goings.


Color trends: more than what you see

Color trends: more than what you see

Tastes will change over time, and that rule applies particularly to the effects of color combinations: what was just recently considered stylish is now old-fashioned and outdated. The color wheel just keeps on turning, even though all colors are already kn


Digitized Service Processes In The Trade Fair Industry: The Power Of A Webshop

Digitized Service Processes In The Trade Fair Industry: The Power Of A Webshop

The digitization of the exhibition industry has many faces. There will be new challenges, opportunities and tasks that will add to the classic way exhibitions are sold.


Beacon: well-engineered technology for indoor navigation and more

Beacon: well-engineered technology for indoor navigation and more

Beacon is a particular data transmitting method based on Bluetooth Low Energy (BLE) or Bluetooth Smart Technology.


How ultra-wide band helps you orient yourself in buildings

How ultra-wide band helps you orient yourself in buildings

When it comes to finding our way around on fairgrounds, we must often resort to conventional aids.


Navigating through buildings with WLAN

Navigating through buildings with WLAN

WLAN throughout the entire premises has become standard feature for many events.


What’s all this about indoor navigation?

What’s all this about indoor navigation?

How can expo visitors be efficiently guided through buildings? The solution is indoor navigation. Read more here about this topical issue.


7 mistakes you should never make when contacting customers at expos!

Expos and fairs as before rank among the classics of businesses‘ communication mix, and rightly so: where else will new buyers and established business partners move past your stand like on a conveyor belt?


5 Reasons for attending Expos

5 Reasons for attending Expos

There are of course numerous ways and options to present your product, but fairs and trade shows are the only means to be in...