Advice


Digitized Service Processes In The Trade Fair Industry: The Power Of A Webshop

Digitized Service Processes In The Trade Fair Industry: The Power Of A Webshop

The digitization of the exhibition industry has many faces. There will be new challenges, opportunities and tasks that will add to the classic way exhibitions are sold.


Beacon: well-engineered technology for indoor navigation and more

Beacon: well-engineered technology for indoor navigation and more

Beacon is a particular data transmitting method based on Bluetooth Low Energy (BLE) or Bluetooth Smart Technology.


How ultra-wide band helps you orient yourself in buildings

How ultra-wide band helps you orient yourself in buildings

When it comes to finding our way around on fairgrounds, we must often resort to conventional aids.


Navigating through buildings with WLAN

Navigating through buildings with WLAN

WLAN throughout the entire premises has become standard feature for many events.


What’s all this about indoor navigation?

What’s all this about indoor navigation?

How can expo visitors be efficiently guided through buildings? The solution is indoor navigation. Read more here about this topical issue.


7 mistakes you should never make when contacting customers at expos!

Expos and fairs as before rank among the classics of businesses‘ communication mix, and rightly so: where else will new buyers and established business partners move past your stand like on a conveyor belt?


5 Reasons for attending Expos

5 Reasons for attending Expos

There are of course numerous ways and options to present your product, but fairs and trade shows are the only means to be in...


Mobile Advertising – Interlinking Marketing Measures

Mobile Advertising – Interlinking Marketing Measures

In our times, it is essential to apply more than one marketing instrument and to merge these with expo presentations. Mobile advertising, for instance, might be an efficient...


Industry 4.0

Industry 4.0

Many industries are willing and eager to join forces to drive the Industry 4.0 project, but what precisely is defined by this term? In principle, it is concerned with comprehensive networking of...


Virtual Reality

Virtual Reality

The technology of virtual reality with its VR glasses is not exclusively designated for game consoles and the like. It is already being applied for product marketing and...