Snapchat everywhere

Snapchat everywhere

The instant messaging service Snapchat is coming on strong, and the discussion is on-going particularly in large businesses' conference rooms, if this app might be just the right marketing instrument...


Worldwide commitment to the first Global Exhibitions Day

Worldwide commitment to the first Global Exhibitions Day

The first ever Global Exhibitions Day, held on June 8, 2016, has mobilised thousands of industry professionals around the world...


Tradeshow Planning #7

Tradeshow Planning #7

Presenting your company in a professional context should be well prepared. Here, you’ll find helpful tips for a successful trade fair...


ProWine now also in Hong Kong

ProWine now also in Hong Kong

ProWine Asia, which was launched in Singapore this April and initially scheduled by its makers to take place every two years, has been so successful...


Plans for expansion in Melbourne revealed

Plans for expansion in Melbourne revealed

The design for Melbourne Convention and Exhibition Centre’s (MCEC) upcoming expansion has been unveiled...


What's the truth about contemporary social media marketing trends?

What's the truth about contemporary social media marketing trends?

New systems are springing up like mushrooms; new trends are spreading like wildfire. Sure, Facebook will certainly not go out of style in the near future, but can...


Tradeshow Planning #6

Tradeshow Planning #6

Presenting your company in a professional context should be well prepared. Here, you’ll find helpful tips for a successful trade fair...


Stronger voice for exhibitions

Stronger voice for exhibitions

The first ever Global Exhibitions Day (GED) is approaching: it takes place on the day after tomorrow and will bring together the global exhibition industry to raise awareness about...


UBM to launch integrated online and offline services

UBM to launch integrated online and offline services

A new dimension of sourcing experience for manufacturers and buyers before, during and after a trade show...


Content Marketing

Content Marketing

There are a number of reasons why the implementation of a content-marketing strategy in businesses can make sense...