Easyfairs strengthens packaging portfolio
Pentawards, the worldwide competition exclusively dedicated to packaging design in all its forms, has been acquired by Easyfairs. Created in January 2007, Pentawards’ primary mission is to increase awareness of packaging design and those who create it. Pentawards will be operated by Easyfairs UK & Global office, part of exhibition company Artexis Easyfairs. It complements Easyfairs’ existing global portfolio of packaging events that run across Europe and North America, including Packaging Innovations, Luxury Packaging, Label&Print, Empack, ADF (Aerosol Dispensing Forum) and PCD (Packaging of Perfumery, Cosmetics & Design).
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