Flexibility beats size

MarketsNews


UFI Logo

Flexibility, parallel events, multi-functionality and innovative catering offerings – that is what large venues in Europe as well as North America have on their agenda. Sustainability and safety/security also play an important role. Meanwhile, increasing capacity by building more and bigger exhibition space is over. This is the conclusion of the special interest group “Large Venus’s” meeting at UFI congress in Shanghai. For China, Cliff Wallace, Shenyang New World Expo (Management) Ltd, said: “China’s exhibition industry needs to be reformed. China must open its eyes and ears to how other countries have accomplished reform and how industry professionals can help them.”

© m+a | UFI Exhibition Newsletter

09.01.2017 10:10