Messe Düsseldorf joining forces with In-store Asia
Under the master brand “Mall of Europe powered by EuroShop”, the globally leading Düsseldorfer Messe already offered its exhibitors a way of participating in In-store Asia in August this year. Now Messe Düsseldorf has agreed on long-term cooperation with the organiser of In-store Asia, Thought Shows & Events. Together, the two companies have founded Excosa, in which Messe Düsseldorf India and In-store Asia each hold a 50 percent share. From February 2018, In-store Asia will be held once a year, alternating locations between New Delhi and Mumbai.
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